"Dragon Ball Daima Cheese Rice crackers" to be Released for a Limited Time; Long-Selling Product Features Limited Edition Packaging

The limited edition product "Dragon Ball Daima Cheese Rice crackers," featuring characters from the anime "Dragon Ball Daima," has been released.

"Dragon Ball Daima" is a completely new anime series with the original work, story, and character design by the late Akira Toriyama. "Dragon Ball," which celebrated its 40th anniversary in 2024, is a hugely successful manga with a total worldwide circulation of over 260 million copies. It has spawned numerous anime series such as "Z," "GT," "Z Kai," and "Super," over 20 theatrical films, and countless game series.

The latest work in the "Dragon Ball" series, "Dragon Ball Daima," marks the 40th anniversary and has inspired the limited edition product "Dragon Ball Daima Cheese Rice crackers," which has been on sale since Tuesday, January 28, 2025.

"Cheese Rice crackers," a long-selling product released by Bourbon Corporation in 1984, shares its 40th anniversary with "Dragon Ball." The "Dragon Ball Daima Cheese Rice crackers" is a special collaboration between the beloved "Cheese Rice crackers" and the globally popular "Dragon Ball Daima." The exterior design comes in two varieties, while the individual packaging features seven common designs, showcasing unique characters.

Product Overview

Product Name: Dragon Ball Daima Cheese Rice crackers
Net Weight: 190g (including individual wrapping)
Release Date: Tuesday, January 28, 2025, Nationwide Release
Sales Channels (Planned): Mass retailers, drugstores, retail shops, kiosks, etc.
Price: Open Price
Shelf Life: 9 months

(C)BIRD STUDIO/SHUEISHA, TOEI ANIMATION