Massive Success! "Chiipoke" Pop-Up Stores Opening in 5 Cities Nationwide! 1st Anniversary Event Held Simultaneously

[Photos/Images] Massive Success! "Chiipoke" Pop-Up Stores Opening in 5 Cities Nationwide! 1st Anniversary Event Held Simultaneously 1st

The smartphone app "Chiikawa Pocket" (hereafter "Chiipoke") released its second wave of official merchandise on April 10th, alongside the opening of a pop-up store. The event, which kicked off in the two cities of Tokyo and Sendai, saw a massive turnout from the very first day despite opening on a weekday, becoming a huge success. The pop-up stores are scheduled to open sequentially in Osaka, Fukuoka, and Nagoya.

"Chiipoke" is a smartphone game app based on the popular manga series "Chiikawa," posted on X (formerly Twitter) by illustrator Nagano, with the concept of "being together with Chiikawa and friends anytime, anywhere." It has been available in 43 countries and regions worldwide.

The original "Chiikawa" manga began serialization in 2020 and has gained massive popularity among a wide audience, from adults to children. It has won the Grand Prix at the "Japan Character Awards" multiple times, and an anime adaptation is currently broadcasting. Furthermore, "Chiikawa The Movie: The Secret of the Mermaid Island" is scheduled to premiere on July 24th.

[Photos/Images] Massive Success! "Chiipoke" Pop-Up Stores Opening in 5 Cities Nationwide! 1st Anniversary Event Held Simultaneously 2nd

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The themes for the new merchandise are "Fruits" and "Fantasy." The venues feature a pop and cute store design that perfectly captures the world of "Chiipoke." Inside, character panels and photo spots are on display, and attendees are having a great time taking pictures of the panels or snapping commemorative photos with them.

Exclusive purchase bonuses are also available at the store. Customers who spend 2,200 yen (tax included) or more will receive a "Chiipoke POP UP STORE Exclusive Shopper" or a "Chiipoke Home Item Sticker (Cherry Blossom Tree)." Additionally, anyone who purchases merchandise will receive a "Chiipoke Original Stamp Vol. 2."

Furthermore, a pop-up event celebrating the 1st anniversary of the "Chiipoke" release is being held concurrently at each venue. By showing the app screen at the venue, attendees can receive a "Chiipoke Balloon" featuring an original design based on the key visual from the "Snow White Event." Moreover, collecting two stamps in the stamp rally rewards a "Chiipoke Tin Badge," and showing a screen with a social media post using the hashtag "#Chiipoke1stAnniversary" will earn you a "Chiipoke Clear Card."