New Exclusively Drawn Merchandise of "Blue Archive" General Student Council Members Including Ayumu and Rin Revealed! Pop-Up Store to Open at Sanseido Bookstore

A limited-time pop-up store for the smartphone RPG "Blue Archive" will open at the Sanseido Bookstore Ikebukuro Main Store starting Tuesday, July 14th. Beginning with this Ikebukuro event, the store is scheduled to tour sequentially across multiple bookstores.

This pop-up store focuses on the "General Student Council," the administrative body governing the academy city of "Kivotos" within the game. The four members—Ayumu, Aoi, Momoka, and Rin—will appear in adorable, exclusively drawn visuals showcasing them in what looks like casual everyday clothes. At the venue, a wide variety of new and original merchandise packed with their charm will be available for purchase, including acrylic stand keychains, random button badges, and ID photo-style bromides.

Furthermore, for every 2,000 yen (including tax) spent on eligible items per transaction at the venue during the event period, customers will receive one random "Clear Bookmark" (4 types in total) as a limited-edition novelty gift.

■Event Overview

Event Name: Blue Archive POPUP STORE
Event Period: Tuesday, July 14th – Sunday, August 9th
Venue: Sanseido Bookstore Ikebukuro Main Store (Business Hours: 10:00 AM – 9:00 PM)
Admission: Free
*Future event details will be announced on the official X account (@Cyber_goods) as soon as they are finalized.

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