Anime "Demon Slayer: Kimetsu no Yaiba" Nationwide Summer Festival Event "Gather at AEON! Total Concentration Summer Festival" to be held at approximately 5,600 stores and facilities from July 18 to August 31

A large-scale campaign collaboration with the anime "Demon Slayer: Kimetsu no Yaiba," which is making headlines with the release of its new movie, will begin on July 18 under the title "Gather at AEON! Total Concentration Summer Festival."

The original work is the manga "Demon Slayer: Kimetsu no Yaiba" by Koyoharu Gotouge, with animation production by ufotable. To date, the TV anime series has featured the "Tanjiro Kamado, Unwavering Resolve Arc," "Mugen Train Arc," "Entertainment District Arc," "Swordsmith Village Arc," and "Hashira Training Arc."  "The Movie: Mugen Train" holds the record for the highest box office revenue in Japanese history (51.7 billion yen). The production of "Demon Slayer: Kimetsu No Yaiba The Movie: Infinity Castle" as a trilogy has been announced, and the first chapter will be released on Friday, July 18.

This campaign revolves around exclusive ufotable illustrations for AEON, featuring eight characters including the protagonist Tanjiro Kamado in summer festival motifs, delivering a uniquely special summer experience.

A variety of projects are planned for fans to fully enjoy the world of the anime, such as limited-edition novelties, gift application campaigns, puzzle-solving events to enjoy with family and friends indoors during the hot summer, and original in-store broadcasts by the voice cast that can only be heard at AEON Group stores and facilities.

Event Period: July 18, 2025 (Fri) - August 31, 2025 (Sun)
Participating Stores/Facilities: Approximately 5,600 stores and facilities from 18 group companies nationwide, such as "AEON," "AEON Style," "AEON Mall," "MaxValu," etc.*1