Numerous In-App and Out-of-App Campaigns to be Held for “Chiikawa Poket”! In-Game Beach Event, and Exclusive Summer Uchiwa Fan Giveaways Outside the Game

The smartphone app “Chiikawa Poket” (hereafter “Chiipoke”) will host a variety of campaigns both inside and outside the app starting late July 2025, to further enliven the height of summer.

The game is based on the popular manga “Chiikawa” by illustrator Nagano, originally posted to X (formerly Twitter). True to the concept “Always together with Chiikawa, anywhere, anytime,” it is a smartphone game app packed with play elements that allow users to experience the world of “Chiikawa.” Since March 27, 2025 (Thursday), the app has been distributed in Japan, as well as Korea, Taiwan, Hong Kong, Macau, Thailand, and the United States, reaching a total of 43 countries and regions worldwide.

In the app, a “Beach Event” and new costumes will be unveiled. Outside the app, numerous summer-themed projects are planned, including distribution of exclusive uchiwa fans at the Nagaoka Festival Grand Fireworks, one of Japan’s three major fireworks festivals, and at “Chiikawa Land.”