First Up is Tanjiro Kamado! Character CMs Using Main Feature Footage from "Demon Slayer: Kimetsu No Yaiba The Movie: Infinity Castle" to Be Released for 8 Consecutive Weeks

From "Demon Slayer: Kimetsu No Yaiba The Movie: Infinity Castle," currently screening since July 18, it has been decided that character CMs using footage from the main feature will be released for 8 consecutive weeks, with the first installment featuring "Tanjiro Kamado" now released.

The anime "Demon Slayer: Kimetsu no Yaiba" is an animated adaptation of the manga of the same name that was serialized in Weekly Shonen Jump (Shueisha) from 2016 to 2020. The anime broadcast in April 2019 triggered a social phenomenon-level boom, and the cumulative circulation of volume 23 of the comics has surpassed 220 million copies.

"Demon Slayer -Kimetsu no Yaiba- The Movie: Mugen Train," which depicted the "Mugen Train Arc" following the first television anime series "Tanjiro Kamado, Unwavering Resolve Arc," recorded a total box office revenue of approximately 51.7 billion yen and became the highest-grossing film of all time in Japan. From 2021 to 2022, the television anime "Mugen Train Arc" and "Entertainment District Arc" were broadcast and streamed, followed by the "Swordsmith Village Arc" in 2023 and the "Hashira Training Arc" in 2024.

"Infinity Castle Chapter 1" recorded 3.84 million audience members and box office revenue of 5.52 billion yen in its first three days of release, updating the all-time No.1 records for opening performance, opening day performance, and single-day performance. It surpassed approximately 12.87 billion yen in its first 10 days of release. The achievement of surpassing 10 billion yen in 8 days from release is the fastest in history among films screened in Japan, updating the record of "Demon Slayer -Kimetsu no Yaiba- The Movie: Mugen Train" (released in October 2020), which surpassed 10 billion yen in 10 days of release, to become the all-time No.1.