"Chiikawa × Sanrio" Collaboration! Supermarket-Themed Goods Featuring Cinnamoroll & Chiikawa, Hello Kitty & Hachiware, and More to Be Released on December 12

Items from "Chiikawa × Sanrio Characters," featuring a collaborative design between "Chiikawa" and Sanrio Co., Ltd.'s characters, will be available from December 12 at the official Chiikawa WEB SHOP "Chiikawa Market," the official Chiikawa goods shop "Chiikawaland," and other locations.

"Chiikawa" is a popular manga posted on X (formerly Twitter) by illustrator Nagano, who began serialization in 2020. It won the Grand Prix at the "Japan Character Awards 2022" and the "Japan Character Awards 2024" announced in July 2024. The gap between the small and cute characters and the harsh world setting has garnered widespread popularity from adults to children alike, and the number of followers has surpassed 4.42 million to date.

The anime "Chiikawa" new series has been airing from July 15, 2025, within Fuji TV's "Mezamashi TV." Additionally, "Chiikawa's" first theatrical film, "Chiikawa the Movie: The Secret of Mermaid Island," is scheduled to be released in the summer of 2026.

This Design Theme is Supermarket! Everyone Enjoys Shopping Together

The pairs of Chiikawa and Cinnamoroll, Hachiware and Hello Kitty, Usagi and Pompompurin, Momonga and Kuromi, Caesar and Pochacco, and Furuhon-ya and My Melody appear in a cute design, enjoying shopping together.

The product lineup includes a total of 25 items with playful designs in vivid colors, such as snack package-style designs and supermarket point card-style items. The collection features pouches, keychains, can badges, tote bags, and other items that make you want to wear your favorite characters when going shopping.