Next-Generation Creator Discovery "Project PRISMation" First Release Surpasses 1 Million Views in 10 Days! Commemorative Illustration and Comments Arrive

The pilot film "Poppin-Play Kitchen," released as the first work in ABEMA's "Project PRISMation," has surpassed 1 million total views on YouTube within 10 days of its release. A new commemorative illustration and comments from the creators have been released.

The project launched in December 2025 as an initiative to collaborate with individual creators and small elite teams to co-create original anime pilot films. The project name carries the meaning of providing a place where talent gathers and shines, like light separating into various colors through a prism.

"Poppin-Play Kitchen," released on Friday, January 16th, was created with Thailand-based creator Zemyata handling the original concept, direction, screenplay, and production. Characterized by its vivid color palette and unique worldview where cuteness and horror coexist, it has been generating buzz both domestically and internationally since its release.

In response to surpassing 1 million views, Zemyata commented, "Thank you for warmly welcoming this! I look forward to continuing to share this adorable plastic world with everyone."