FamilyMart "Umamusume" 5th Anniversary Campaign Launches March 15th, Featuring Bloodline Motifs That Horse Racing Fans Must See!

FamilyMart will commemorate the 5th anniversary of the popular game "Umamusume: Pretty Derby" by holding the "Celebrate Umamusume's 5th Anniversary at FamilyMart!" collaboration campaign, which will be implemented sequentially from March 15th at approximately 16,400 stores nationwide.

"Umamusume: Pretty Derby" is a multimedia content featuring "Umamusume" - girls who inherit the names and souls of real racehorses and possess horse ears and tails - as they aim for victory in races. The franchise has expanded across multiple platforms including games, anime, music, and manga adaptations, and has gained support to the point of creating a social phenomenon, especially since the game version's release in 2021. The passionate drama woven by the uniquely characterized Umamusume continues to captivate fans.

During the campaign period, a total of 5 types of collaboration products will be available, allowing fans to enjoy the world of the series, including products inspired by "Hachimi" and "Hachimitsu Pan" (honey bread) that appear in the game.

Additionally, original merchandise featuring a grand gathering of 7 Umamusume, led by Almond Eye, will also be released. Campaign prizes include "Original A4 Magic Clear File (4 types in total)" and "Original Can Badges (4 types in total)". Furthermore, developments featuring bloodline motifs that will resonate with horse racing fans, such as Stay Gold × Dream Journey, are also being implemented, making this content enjoyable for a wide range of audiences.

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