The cross-media project "Umamusume: Pretty Derby" is launching six "Gold"-themed collaborations outside of the game as part of its 2026 Golden Week initiative, "GOLD WEEK."
"Umamusume: Pretty Derby," developed and operated by Cygames, Inc., has been available since February 24, 2021 (on iOS/Android/PC). This year’s Golden Week features the "GOLD WEEK Campaign," focusing on six characters: Stay Gold, Dream Journey, Nakayama Festa, Orfevre, Gold Ship, and Fenomeno. In-game, players can participate in a campaign to win physical original pure gold coins by meeting certain conditions, and a "10-Draw Gacha Free Daily" campaign is currently underway, offering up to 80 free draws.