"Umamusume: Pretty Derby" Limited Overseas Pop-Up Store to Open! Kicking Off in Seoul, South Korea, Featuring Exclusive Merchandise for 8 Characters

A limited-time event, "Umamusume: Pretty Derby -POPUP STORE in Asia-," has been confirmed. This event is scheduled to launch in Seoul, South Korea, on Friday, May 29, 2026, and is also planned to be held in Taiwan.

This franchise is a multimedia project featuring "Umamusume," who inherit the names and souls of racehorses that once created famous matches, legendary races, and historic records. Since the game's release in 2021, it has expanded into various genres, including manga, anime, and live events, continuing its global reach beyond Japan.

The venue will feature wrapping displays of the 8 Umamusume characters appearing in the event, and original merchandise such as acrylic stands and keychains will be available for purchase.