Rave Response as Akaza’s Compass Floor Advertisement Expands to Four More Theaters & Kyomafu 2025! Second Round of Theater Seat Jack for "Demon Slayer: Kimetsu No Yaiba The Movie: Infinity Castle - Chapter 1 Akaza Returns" Also Announced

The large-scale Compass Floor Advertisement featuring Akaza from "Demon Slayer: Kimetsu No Yaiba The Movie: Infinity Castle - Chapter 1 Akaza Returns" is set to be exhibited at "Kyomafu 2025" and at four new theaters. Additionally, the second round of the seat jack campaign—previously held in 33 theaters nationwide—has been decided.

The Compass Floor Advertisement, depicting the floor pattern from Akaza’s technique as it appears in the work, will be featured at "Kyomafu 2025," scheduled for September 20th (Saturday) and 21st (Sunday). This impressive floor ad, already displayed in four major terminal stations in Tokyo, Sendai, Osaka, and Fukuoka, will now also be showcased in theaters. Alongside its ongoing exhibition at Shinjuku Wald 9, the floor advertisement will be newly installed at theaters in Kanagawa, Chiba, Kyoto, and Hyogo during September.

Reports from fans who visited the floor advertisement in person have been filling social media, with enthusiastic remarks such as "the size is overwhelming," "moving," "I got to see the Compass Floor Advertisement—my heart danced the moment I saw it," and "some people even managed to perfectly pose as Akaza!" There have also been delighted reactions to the newly announced locations, including "I want to go take photos" and "It’s nationwide! Experiencing Akaza’s Compass Floor in theaters is so exciting!"

The seat jack campaign has been running in 33 theaters nationwide since July 18th (Friday). The second round will be implemented in eight additional theaters that have yet to participate. In these special theaters, a random seat cover featuring one of the 12 Demon Slayer Corps members will be placed on every seat in one screen, allowing viewers to enjoy the film in a unique setting. In addition, there will be an exclusive welcome announcement by Tanjirō Kamado and a standee display limited to these theaters.

The anime "Demon Slayer: Kimetsu no Yaiba" is based on the manga of the same name originally serialized in Weekly Shonen Jump (Shueisha) from 2016 to 2020. The anime’s broadcast in April 2019 sparked a massive social phenomenon, and cumulative comic sales have surpassed 220 million copies across 23 volumes.

The first TV anime series, "Tanjiro Kamado, Unwavering Resolve Arc," was followed by "Demon Slayer -Kimetsu no Yaiba- The Movie: Mugen Train," which depicted the "Mugen Train Arc." The film achieved a total box office revenue of about 51.7 billion yen, becoming the highest-grossing film of all time in Japan. From 2021 to 2022, the "Mugen Train Arc" and "Entertainment District Arc" TV series aired, followed by the "Swordsmith Village Arc" in 2023 and "Hashira Training Arc" in 2024.

"Infinity Castle - Chapter 1" mobilized 3.84 million viewers and grossed 5.52 billion yen in its first three days, breaking historical records for opening, first day, and single-day results. Within ten days of release, earnings surpassed 12.87 billion yen. Breaking 10 billion yen in just eight days marked the fastest pace ever for a film in Japanese history, setting a new record surpassing "Demon Slayer -Kimetsu no Yaiba- The Movie: Mugen Train" (October 2020), which achieved 10 billion yen in ten days.