The mobile app "Hello Kitty March Match" officially launched its service in 144 countries and regions worldwide on Monday, September 29, 2025.
This game is a 3D puzzle game featuring over 1,000 types of goods related to characters from Sanrio Co., Ltd. Players can enjoy a simple gameplay by tapping to find three identical goods from a mountain of items. From nostalgic items to the latest ones, players can collect a variety of goods and enjoy the game across a wide range of ages, from children to adults.