Sanrio Characters' adorable merchandise is now in a puzzle game! "Hello Kitty March Match" has officially launched its service.

The mobile app "Hello Kitty March Match" officially launched its service in 144 countries and regions worldwide on Monday, September 29, 2025.

This game is a 3D puzzle game featuring over 1,000 types of goods related to characters from Sanrio Co., Ltd. Players can enjoy a simple gameplay by tapping to find three identical goods from a mountain of items. From nostalgic items to the latest ones, players can collect a variety of goods and enjoy the game across a wide range of ages, from children to adults.

Additionally, to commemorate the launch of "Hello Kitty March Match," a gift campaign is being held where players have a chance to win Amazon gift cards or a "Golden Piggy Bank."