A Shocking Invitation to "Hell"! Tokyo Game Show 2025 GungHo Online Entertainment Report

Tokyo Game Show 2025 was held at Makuhari Messe in Chiba Prefecture from September 25 to 28, 2025. This world-class gaming festival attracted numerous game makers and related companies from both domestic and international markets. The event recorded a total attendance of 263,101 visitors.

At each company's exhibition booth, new game displays, trial play sessions, attractions, and giveaways were held, drawing crowds of numerous fans. This article reports on GungHo Online Entertainment, one of the exhibiting booths, along with photos of the booth companions.

GungHo exhibited the brand-new title "LET IT DIE: INFERNO," which was just announced at the State of Play on September 25. This is a completely new work in the LET IT DIE series, which has achieved a cumulative total of 9 million downloads worldwide. As a roguelite survival action game, this title realizes chaotic battles where grotesque monsters, enemy organization combatants, and even other players are all mixed together, and it is gathering high expectations with its serious yet crazy world view.

The entire booth was unified with the world view of LET IT DIE: INFERNO. It was designed so that visitors could see the Grim Reaper "Uncle Death" no matter which direction they looked in 360 degrees, creating an impressive visual that captured both the dark atmosphere and the attention of attendees. Companion staff in pink and black costumes were also stationed, creating a unique space that complemented the booth's atmosphere.

What particularly drew attention was the "Hell's Immersive Challenge" corner. This involved sitting on a "Biri-Biri Chair" that delivers real electric shocks when taking damage in the game and playing. It was well-received for providing a sense of realism that cannot be experienced with conventional game trial sessions, and after completing the trial play, original "Uncle Death Sunglasses" were distributed as novelty items.