Sailor Moon Dedicated Theater Reveals New Promotional Video & Slew of Season 2 Initiatives — Set to Join @JAM EXPO Too

Regarding "Sailor Moon -Shining Theater Shinagawa Tokyo-," which has been running at Club eX in the Shinagawa Prince Hotel in Tokyo since April 4, 2026, a new promotional video for the performance and various new initiatives for Season 2 were released on July 6.

The show lets audiences experience the world of Naoko Takeuchi's shojo manga Sailor Moon at a dedicated theater, and is currently in a long run. Through an original story and staging that can only be seen here, it offers a deeper immersion in the work's appeal.

New Promotional Video Released

A promotional video featuring footage of the actual stage performance and newly filmed footage has been released.

Theater Lobby Decorations

A special photo spot area will be set up in the lobby for a limited time. Details such as the timing will be announced at a later date.

Gift Distribution During the Live Segment

In Season 2, as part of the staging during the live segment, the cast will randomly hand out small gifts to the audience. Due to staging constraints, only some audience members will receive gifts at random during the live segment, but staff will distribute gifts to all attendees after the show ends. Details such as the design of the giveaways and precautions will be announced at a later date.

Details Revealed for Crystal Bottle Drink with Original Merchandise

Images of the "parfait spoon with charm" that comes with the Crystal Bottle Drink in Season 2 have been released. The spoons feature acrylic charms shaped after the ribbons on the chests of the ten Sailor-suited guardians and Tuxedo Mask's pocket watch. In addition, to mark the fragrant osmanthus season, a set of parfait spoons with charms designed after the Sailor Starlights' drinks and transformation items will be available exclusively from Monday, September 14 to Sunday, September 27, 2026.

New Alcoholic Drinks Now Available

In addition to the Shining Cocktail currently sold at the theater, beer will now also be available. Asahi Super Dry will be priced at 800 yen (tax included), with sales starting Monday, August 3, 2026. Both the Shining Cocktail and beer are available for purchase only to those aged 20 and over, and all customers wishing to purchase them will be asked to present identification to verify their age.

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